The Coca-Cola Company’s home-grown brand - Thums Up, has announced
its worldwide partnership with the Olympic Games to be held in Tokyo, next
month. As India enters its 100th year of participation at the Olympic Games,
Thums Up aims to celebrate and salute the real heroes of the Olympic Games -
athletes who overcame tremendous odds to reach where they are today. Thums Up –
an Indian brand from the Coca-Cola beverage portfolio, has come to the
forefront and partnered with a major global event like the Olympic Games.
The Coca-Cola Company has a long history of sponsoring major
sporting events, organizations and projects around the world. Through its
eight-decade long association, it is the longest continuous corporate partner
of the Olympic Games. Other sporting partnerships include four decades with
FIFA and nearly 25 years with World Cup Rugby. These long associations with
sporting events underscore the Company’s philosophy of endeavoring to be a part
of their consumers’ lives and their passions.