The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech Company as their global partner from 2021 to 2023. The three-year agreement will see BYJU’S partner all ICC events over the period, including the forthcoming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand. As a global partner, BYJU’S will have extensive in-venue, broadcast, and digital rights across all ICC events.

In addition to the integrated brand presence at some of the world’s biggest sporting events, BYJU will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns. In August 2019, the company became the official jersey partner of the Indian cricket team. Manu Sawhney, chief executive of ICC said, “We are excited to have BYJU’S on board as one of our global partners and look forward to having a great inning together. Cricket is a sport where resilience, perseverance, and convictions are crucial qualities, and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old. BYJU’S has been an ardent supporter of cricket in India”